Disruptive Selling: Give Away Your Secrets

Your irrational fear of giving away too much solution information to your prospects before they buy from you is hurting you, not helping. The customer is not:

  • going to take your ideas and try to implement them on their own
  • more compelled to buy to get access to the information you are withholding
  • going to give your blueprint to your competitor they favor for them to implement
Read More